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Alana Maria Jewellery is an Australian jewellery label dedicated to designing and producing everyday luxury, hand made and designed by Founder Alana Ellis, a 27 year old Australian designer and self-taught jeweller from Sydney’s Northern Beaches.

Alana’s passion for jewellery design was ignited at a young age when she began selling beaded bracelets to her primary school pears. Little did she know, the creative drive that fueled her childhood hobby would eventually pave the way for her entrepreneurial journey to come. 

Since then, Alana has taken the brand across the globe, popping up in Los Angeles and gracing the bright lights of New York City with a billboard in Times Square.

Each piece is meticulously crafted with care and intention, reflecting her passion for creating timeless treasures that resonate with the spirit of the modern woman. The collections boast premium solid gold, 925 sterling silver and most notably her signature 14k gold-filled and authentic freshwater pearls, which have gained widespread recognition and a devoted following.