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Humans have adorned themselves with shiny enhancements since the beginning of time. Today, too much jewellery carries only a name and a price tag — no love, no heritage, no soul. [Brand Name] exists as the counterpoint.

Everything is handmade with care in Darlinghurst, Sydney. The studio works only with carefully chosen materials — primarily sourced in Australia, with select finds from Germany, the USA, and Southeast Asia. No mass production, no shortcuts — just a thoughtful interpretation of what it means to truly bedazzle.

Each piece is crafted with curiosity, consideration, and love for the likeminded — designs intended to be worn often, kept long, and passed on.

The brand is led by Amy Tamblyn, a UK-born jewellery designer and maker who has called Sydney home for over 25 years. Her work blends a deep respect for craft with a modern, quietly expressive aesthetic.